Innovating for Disabilities & Inclusion

My mission is creating products that enhance people’s lives. I bring deep technical expertise and operational business experience to creating and launching successful products that tackle real-world problems. 

Leading Product Innovation for Diversity, Equity & Inclusion

Strategy & Innovation
Technology Operations
Management & Leadership
Customer Success

Product Design

With more than five years experience applying design methods to insure inclusion – we are creating wearable devices and mobile technologies that empower independence for person with disabilities (PWO). I apply product design and development methods to enhancing the device-human interaction via haptic feedback. 

Strategy & Innovation

It’s all about Design Thinking -I’m using my extensive scientific expertise to employing the latest research tools to understand the customers’ needs, behaviors, attitudes and motivations. The result – customer and product-market validation backed by data and real business intelligence.


I bring deep insights and expertise to collaborating with thought leaders in the field of accessibility, user experience and product design. The results are collaborations that immediately yield tangible results that are quickly applied to meet the business needs.

Customer Success

Customers are the key stakeholders in any business. I bring a decade of experience managing client success, engagement and building business partnerships. I’ve lead customer support teams, built customer on-boarding and training and managed small and corporate business partners. 

My Work Featured On

Fernando’s Story

Legally blind technologist, serial entrepreneur and public speaker – Fernando is the co-founder and Chief Technology Office at Sunu, a Mexican-US and Y-combinator backed startup. Sunu is empowering independence for the visual impaired through wearable and mobile products. Fernando’s expertise is in product development with an emphasis on UX/UI design for accessibility, haptics, design thinking and user research. He’s driven five products to market and is a serial founder. Fernando is Techstars and Y-Combinator alum and regularly speaks at conferences, at top universities and at corporate about innovation for person with disabilities, inclusion and design.  

The Blog

Three reasons why you should address your disability in a job interview

May 26, 2019

Today, one in five people live with a disability. Some being more noticeable than others. How do those of us with a disability address our uniqueness during a job interview?

DEI Product Design: What is it, and why should we care?

May 24, 2019

‘Dress for success’ – you’ve probably heard this old adage a couple of times regardless of where you are in your career. Does being an entrepreneur mean that we can throw out the dress code?


Fernando is an exceptional person, both personally and professionally. His enthusiasm for sharing his knowledge and experiences for the betterment of others is unbridled and infectious. Fernando played a pivotal role in helping me discover my potential as an entrepreneur by showing me how to overcome mental barriers erected by my work in the academic sciences and structured industry. His distillation of complex topics to easily digestible components is exemplary – a soft skill lacking in all too many professionals.

— Rohan Gidvani, Axion Healthcare Strategies

Fernando is one of the best people I’ve ever met and he has both my respect and admiration. I feel very lucky to have stood alongside Fernando over the past two years while working to innovate in book publishing.

— Jason Freeman, CEO Prolific Works

Fernando is truly one-of-a-kind. While working with Fernando at Libboo I had the pleasure of learning from his research techniques and his ability to add incomparable insight to any problem or discussion that our team was having. Fernando was a mentor to me since my first day at Libboo and helped me to carve out my own role within the team. He is meticulous in his research, thoughtful in the way he offers assistance or support, ingenious in the way he problem solves, and empowering in the way he encourages others to take initiative, think outside the box, and offer creative solutions.

— Lisa Randall, Endicott College

Alumni of: